USING COGNITIVE DISSONANCE THEORY TO REDUCE THE BACK-OUT RATE IN SCHOOL OF BUSINESS APPLICATIONS

✍ Scribed by Richard T. Hise; Ephraim P. Smith

• Book ID: 109166609
• Publisher: Decision Sciences Institute, Georgia State University
• Year: 1977
• Tongue: English
• Weight: 542 KB
• Volume: 8
• Category: Article
• ISSN: 0011-7315
• DOI: 10.1111/j.1540-5915.1977.tb01084.x