Using a strategy-aligned fuzzy competitive analysis approach for market segment evaluation and selection

✍ Scribed by Chin-Wen Ou; Shuo-Yan Chou; Yao-Hui Chang

• Book ID: 108127931
• Publisher: Elsevier Science
• Year: 2009
• Tongue: English
• Weight: 231 KB
• Volume: 36
• Category: Article
• ISSN: 0957-4174
• DOI: 10.1016/j.eswa.2007.09.018