Using a marketing-team approach to introduce students to pharmaceutical advertising and promotion: A focus on direct-to-consumer advertising appeals and executions

✍ Scribed by Mihm, David J.

• Book ID: 123028521
• Publisher: Elsevier
• Year: 2013
• Tongue: English
• Weight: 287 KB
• Volume: 5
• Category: Article
• ISSN: 1877-1297
• DOI: 10.1016/j.cptl.2012.11.003