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Users' views on country-specific search engine results

โœ Scribed by Judit Bar-Ilan; Mark Levene

Publisher
Wiley (John Wiley & Sons)
Year
2009
Tongue
English
Weight
187 KB
Volume
46
Category
Article
ISSN
0044-7870

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โœฆ Synopsis

Abstract

In this paper we report the results of a user study that compared different countryโ€specific search results of Google and Live search. The users were Israelis and the search results came from six sources: Google Israel, Google.com, Google UK, Live Search Israel, Live Search US and Live Search UK. The users evaluated the results of nine preโ€selected queries, created their own preferred ranking and picked the best ranking from the six sources. The results indicate that the group of users in this study liked most the local Google interface, i.e. Google succeeded in it its countryโ€specific customization of search results. Live.com was much less successful in this aspect. However search engines are highly dynamic, thus these findings have to be viewed cautiously. The main contribution of the paper is a twoโ€phase methodology for comparing and evaluating search results from different sources.

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