User-Generated Content as a Research Mode in Tourism and Hospitality Applications: Topics, Methods, and Software

Generating grounded theory from qualitat

Generating grounded theory from qualitative data: the application of inductive methods in tourism and hospitality management research

✍ John Connell; Andy Lowe 📂 Article 📅 1997 🏛 John Wiley and Sons ⚖ 55 KB 👁 1 views

Based on a doctoral experience of using Grounded Theory to research processes of hotel brand internationalisation, this article explains and critically evaluates how researchers can utilise the method to best effect within tourism and hospitality management settings. The fundamental characteristics