The role of cultural fitness in user res
โ
Renzo Gobbin
๐
Article
๐
1998
๐
Elsevier Science
๐
English
โ 927 KB
Human interactions with IT tools reproduce organizational cultural patterns in evolutionary terms which are similar to those seen in the evolution of human tools and language. This paper proposes that user adoption or rejection of new IT tools is derived from the cultural fitness of the tools in the