Use a Rabbit or a Rhino to Sell a Carrot? The Effect of Character–Product Congruence on Children's Liking of Healthy Foods

✍ Scribed by de Droog, Simone M.; Buijzen, Moniek; Valkenburg, Patti M.

• Book ID: 118206987
• Publisher: Taylor and Francis Group
• Year: 2012
• Tongue: English
• Weight: 168 KB
• Volume: 17
• Category: Article
• ISSN: 1081-0730
• DOI: 10.1080/10810730.2011.650833