How much are customers willing to pay fo
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Lisa L. Wood; Anne E. Kenyon; William H. Desvousges; Lyn K. Morander
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Article
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1995
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Elsevier Science
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English
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Collecting data via computer interviews and using conjoint analysis provided Wisconsin utilities with data about customers" stated willingness to pay/or environmental, energy, and health outcomes. Studies that involve the customer in this manner can provide timely, useful information to electric uti