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UNPACKING COUNTRY EFFECTS: ON THE NEED TO OPERATIONALIZE THE PSYCHOLOGICAL DETERMINANTS OF CROSS-NATIONAL DIFFERENCES

✍ Scribed by Joel Brockner

Book ID
117397560
Publisher
Elsevier Science
Year
2003
Tongue
English
Weight
166 KB
Volume
25
Category
Article
ISSN
0191-3085

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## Abstract The scarcity effect is a powerful social‐influence principle used by marketers to increase the subjective desirability of products. This study explores cross‐national differences in proneness to the scarcity effect and attempts to explain observed differences in terms of boundary condit