✦ LIBER ✦
Unilever 2001: Operating review by category — home care and professional cleaning
- Publisher
- Elsevier Science
- Year
- 2002
- Weight
- 53 KB
- Volume
- 2002
- Category
- Article
- ISSN
- 1351-4210
No coin nor oath required. For personal study only.
✦ Synopsis
JohnsonDiversey takes aim at Ecolab's Pro Cleaning arena $1.6 bn has been invested by Johnson Wax Professional to acquire DiverseyLever from Unilever. To be known as JohnsonDiversey the combined company will have sales of $2.6 bn and a 13% share of the $20 bn/y institutional and industrial cleaning market in the US. The market leader is Ecolab with a 17% share. Ecolab and Johnson Wax Professional are also competitors in the $3 bn/y janitorial market in the US. Johnson Wax is to partly fund its acquisition of Diversey Lever with $500 M of high-yield bonds. JohnsonDiversey will have twice the debt level of Ecolab.