Understanding young adult drink-driving behaviour: a value benefit perspective
✍ Scribed by Marie-Louise Fry
- Book ID
- 102551617
- Publisher
- John Wiley and Sons
- Year
- 2008
- Tongue
- English
- Weight
- 93 KB
- Volume
- 13
- Category
- Article
- ISSN
- 1465-4520
- DOI
- 10.1002/nvsm.325
No coin nor oath required. For personal study only.
✦ Synopsis
Abstract
Young adult novice drivers represent a key at‐risk cohort for alcohol‐related road fatalities. Little research has investigated the value perceptions of responsible drivers as compared to their risk‐taking counterparts. Addressing the value‐perception gap, this qualitative research integrates identity theory and value expectancy theory to analyse the hedonic aspects and reward benefits of young adult drink‐driving behaviour.
The study identified three categories of young adult drink‐drivers: under‐the‐limit, borderline and extreme. Motivation drink‐drive was influenced by perceptions of driving as a right versus a privilege; fear versus fatalistic attitude of drink‐driving consequences and drink‐driving as a connection for escape versus utilitarian activity. Future prevention strategies for at‐risk drink‐drivers must be relevant, convincing and consider the dynamic and changing landscape young adults inhabit.
Copyright © 2007 John Wiley & Sons, Ltd.