Understanding What’s in a Brand Rating: A Model for Assessing Brand and Attribute Effects and Their Relationship to Brand Equity

✍ Scribed by Dillon, William R.; Madden, Thomas J.; Kirmani, Amna; Mukherjee, Soumen

• Book ID: 120429715
• Publisher: American Marketing Association
• Year: 2001
• Tongue: English
• Weight: 134 KB
• Volume: 38
• Category: Article
• ISSN: 0022-2437
• DOI: 10.1509/jmkr.38.4.415.18910