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Understanding the mediated moderating role of customer expectations in the customer satisfaction model: The case of casinos

✍ Scribed by Wong, IpKin Anthony; Dioko, Leonardo (Don) A.N.

Book ID
120021849
Publisher
Elsevier Science
Year
2013
Tongue
English
Weight
362 KB
Volume
36
Category
Article
ISSN
0261-5177

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Customer satisfaction continues to draw the interest of researchers and practitioners because it can lead to long term benefits including customer loyalty. Purchase importance plays a role in pre-purchase process, yet little is known about how it may influence customer satisfaction formation process