๐”– Bobbio Scriptorium
โœฆ   LIBER   โœฆ

Understanding the Diffusion of Integrated Marketing Communications

โœ Scribed by KIM, ILCHUL; HAN, DONGSUB; SCHULTZ, DON E.


Book ID
124162309
Publisher
Cambridge University Press
Year
2004
Tongue
English
Weight
388 KB
Volume
44
Category
Article
ISSN
0021-8499

No coin nor oath required. For personal study only.


๐Ÿ“œ SIMILAR VOLUMES


The Marketing Book || Integrated marketi
โœ YESHIN, T ๐Ÿ“‚ Article ๐Ÿ“… 2008 ๐Ÿ› Elsevier ๐ŸŒ English โš– 186 KB

This 6th edition of The Marketing Book maintains its pre-eminent position as the first point of reference for marketers needing up-to-minute marketing thinking. Taking into account the emergence of new subjects and new authorities, Michael Baker and co-editor Susan Hart have renewed and added to the