Understanding the co-creation effect: when does collaborating with customers provide a lift to service recovery?

✍ Scribed by Roggeveen, Anne L.; Tsiros, Michael; Grewal, Dhruv

• Book ID: 118817744
• Publisher: Sage Publications
• Year: 2011
• Tongue: English
• Weight: 724 KB
• Volume: 40
• Category: Article
• ISSN: 0092-0703
• DOI: 10.1007/s11747-011-0274-1