Understanding Purchase Intention During Product-Harm Crises: Moderating Effects of Perceived Corporate Ability and Corporate Social Responsibility

✍ Scribed by Lin, Chieh Peng (author);Chen, Shwu Chuan (author);Chiu, Chou Kang (author);Lee, Wan Yu (author)

• Book ID: 106381952
• Publisher: Springer
• Year: 2011
• Tongue: English
• Weight: 255 KB
• Volume: 102
• Category: Article
• ISSN: 0167-4544
• DOI: 10.1007/s10551-011-0824-y