✦ LIBER ✦
Understanding Online Interruption-Based Advertising: Impacts of Exposure Timing, Advertising Intent, and Brand Image
✍ Scribed by Chan, J.C.F.; Zhenhui Jiang; Tan, B.C.Y.
- Book ID
- 114622884
- Publisher
- IEEE
- Year
- 2010
- Tongue
- English
- Weight
- 634 KB
- Volume
- 57
- Category
- Article
- ISSN
- 0018-9391
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