Understanding Mobility as a Service (MaaS): Past, Present and Future

✍ Scribed by David A. Hensher, Corinne Mulley, Chinh Ho, Yale Wong, Göran Smith, John D. Nelson

• Publisher: Elsevier
• Year: 2020
• Tongue: English
• Leaves: 192
• Edition: 1
• Category: Library

✦ Synopsis

The widespread adoption of smartphones, ridesharing and carsharing have disrupted the transport sector. In cities around the world, new mobility services are both welcomed and challenged by regulators and incumbent operators. Mobility as a Service (MaaS), an ecosystem designed to deliver collaborative and connected mobility services in a society increasingly embracing a sharing culture, is at the center of this disruption.

Understanding Mobility as a Service (MaaS): Past, Present and Future examines such topics as:

• How likely MaaS will be implemented in one digital platform app
• Whether MaaS will look the same in all countries
• The role multi-modal contract brokers play
• Mobility regulations and pricing models
• MaaS trials, their impacts and consequences

Written by the leading thinkers in the field for researchers, practitioners, and policy makers, Understanding Mobility as a Service (MaaS): Past, Present and Future serves as a single source on all the current and evolving developments, debates, and challenges.

✦ Table of Contents

Cover
Front Matter
Copyright
About the authors
Foreword
Testimonials
1
Overview
Introduction
Themes to contemplate
Structure of the following chapters
2
What is MaaS and how it fits into the transport landscape
Introduction
Conceptualising MaaS: Bringing clarity to the proposition
Genesis for MaaS: Emerging transport disruptors
What could this mean for the transport landscape?
Modal displacement: Effect of TNCs and personalised modes
Modal convergence: Effect of autonomous technologies
Modal efficiency and the rationale for integration
How might MaaS vary between different geographic contexts?
Improving modal efficiency through MaaS
Spatial integration
Temporal opportunities
Demographic change and the sharing culture: Niche or scalable?
Conclusions
3
Global debate and experience with MaaS
Introduction
Background to mobility as a service
What is meant now by mobility as a service?
Levels of integration and mobility as a service
Beyond the definition—Charting the development of mobility as a service
The Finnish experience with MaaS
The Swedish experience
The UK experience
Reflections on the global debate
4
MaaS trials—What have we learnt?
Introduction
MaaS trials
UbiGo, Gothenburg 2013–2014
Whim, Helsinki 2016—Present
EC2B, Gothenburg 2019—Present
Mobil-flat, Augsburg 2018—Present
Tripi, Sydney 2019—Present
Lessons learnt
Lesson 1: MaaS is more than an app and a subscription plan
Lesson 2: MaaS can attract interest, but might not be for everyone
Lesson 3: MaaS can influence travel behaviour, but not on its own
Lesson 4: MaaS trials are costly, and tricky to build on
Lesson 5: MaaS trials can create both direct and indirect returns
Avenues for further experimentation and research
5
What do we know about market interest and potential uptake?
Introduction
Research on MaaS demand: Market surveys and real-world trials
Market interest
Digital platform (MaaS app)
Mix of transport modes offer
Population segment and MaaS niche market
Willingness to pay and potential uptake
Conclusions
6
How might MaaS be best introduced to the market?
Introduction
How do governments procure transportation?
Partnerships in mobility provision
Establishing a MaaS broker/aggregator
Who takes the lead? Government or private sector
A structured ecosystem for delivering MaaS a
Free market operation
Government-contracted model
Business preference for a MaaS mobility model
Conclusions
7
Institutional barriers and governance
Introduction
Institutional framework
Institutional barriers to Mobility-as-a-Service
Macro-level barriers
Meso-level barriers
Micro-level barriers
Implications for governance
Establish a vision and a principal strategy for MaaS, based on policy objectives
Addressing barriers 4, 6, 8, 9, and 10
Explore mode-agnostic organisations, missions, and contracts
Addressing barriers 1 and 2
Scrap excessive subsidisation of car ownership and use
Addressing barriers 3 and 13
Implement more collaborative models for public-private innovation
Addressing barriers 5 and 8
Target urban and sub-urban multi-modalists initially
Addressing barrier 11
Concluding remarks
8
MaaS and issues impacting on broader transport and societal goals
Introduction
Smart transition and societal impacts
Moving beyond the interest of MaaS providers and users
Some big questions currently without clear answers
MaaS and potential implications for levels of road congestion
MaaS and the future of conventional public transport
The multimodal conundrum for MaaS
Health
Greater government influence in MaaS provision
Government’s role in pricing and subsidy
Conclusions
9
Future challenges
Introduction
Revisiting the questions of the global debate
Unanswered and unasked questions: Framing the future research directions
Final words
References
Index
A
B
C
D
E
F
G
H
I
L
M
N
O
P
R
S
T
U
V
W
Back Cover