Understanding consumers’ continuance intention towards mobile advertising: a theoretical framework and empirical study

✍ Scribed by Hsiao, Wei-Hung; Chang, Tsung-Sheng

• Book ID: 125886766
• Publisher: Taylor and Francis Group
• Year: 2013
• Tongue: English
• Weight: 241 KB
• Volume: 33
• Category: Article
• ISSN: 0144-929X
• DOI: 10.1080/0144929X.2013.789081