Understanding Consumer Response to Sponsorship Information: A Resource-Matching Approach

✍ Scribed by George D. Deitz; Susan W. Myers; Marla R. Stafford

• Book ID: 118285145
• Publisher: John Wiley and Sons
• Year: 2012
• Tongue: English
• Weight: 554 KB
• Volume: 29
• Category: Article
• ISSN: 0742-6046
• DOI: 10.1002/mar.20517