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Understanding consumer heterogeneity: A business intelligence application of neural networks

โœ Scribed by Yoichi Hayashi; Ming-Huei Hsieh; Rudy Setiono


Publisher
Elsevier Science
Year
2010
Tongue
English
Weight
210 KB
Volume
23
Category
Article
ISSN
0950-7051

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During the last decade, neural networks have established themselves as a theoretically sound alternative to traditional statistical models, and a large body of research on their application to business has been produced. The comprehensive range of business and financial applications is such that a f