Understanding Communication Research Methods: A Theoretical and Practical Approach

✍ Scribed by Stephen M. Croucher; Daniel Cronn-Mills

Publisher: Routledge
Year: 2018
Tongue: English
Leaves: 284
Edition: Hardcover
Category: Library

No coin nor oath required. For personal study only.

✦ Synopsis

Using an engaging how-to approach that draws from scholarship, real-life, and popular culture, this textbook offers students practical reasons why they should care about research methods and a guide to actually conducting research themselves. Examining quantitative, qualitative, and critical research methods, this new edition helps undergraduate students better grasp the theoretical and practical uses of method by clearly illustrating practical applications. The book features all the main research traditions within communication including online methods, and provides level-appropriate applications of the methods through theoretical and practical examples and exercises, including new sample student papers that demonstrate research methods in action.

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