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Understanding choice-goal compatibility, dissonance and decision satisfaction

✍ Scribed by Wei Shao; Guanglin Shao

Book ID
116266393
Publisher
Elsevier
Year
2011
Tongue
English
Weight
341 KB
Volume
19
Category
Article
ISSN
1441-3582

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## Abstract The number of alternatives available to people in many day‐to‐day decisions has greatly increased in Western societies. The present research sought to build upon recent research suggesting that having large numbers of alternatives can sometimes have negative consequences for individuals