Understanding Business

✍ Scribed by William Nickels, James Mchugh, Susan Mchugh

• Publisher: McGraw-Hill Education
• Year: 2009
• Tongue: English
• Leaves: 780
• Edition: 9
• Category: Library

✦ Synopsis

Understanding Business by Nickels, McHugh, and McHugh has been the number one textbook in the introduction to business market for several editions for three reasons: (1) The commitment and dedication of an author team that teaches this course and believes in the importance and power of this learning experience, (2) we listen to our customers, and (3) the quality of our supplements package. We consistently look to the experts – full-time faculty members, adjunct instructors, and of course students – to drive the decisions we make about the text itself and the ancillary package. Through a series of focus groups, symposia, as well as full-book, single-chapter, revised manuscript reviews of both text and key ancillaries, we have heard the stories of more than 600 professors and their insights and experiences are evident on every page of the revision and in every supplement. As teachers of the course and users of their own materials, the author team is dedicated to the principles of excellence in business education. From providing the richest most current topical coverage to using dynamic pedagogy that puts students in touch with today’s real business issues, to creating groundbreaking and market-defining ancillary items for professors and students alike, Understanding Business leads the way.

✦ Table of Contents

Title
Contents
Part 1 Business Trends: Cultivating a Business in Diverse, Global Environments
1 Taking Risks and Making Profits within the Dynamic Business Environment Profile: Getting to Know Nick Graham, Owner of the Main Street Market
2 Understanding How Economics Affects Business Profile: Getting to Know Muhammad Yunus, Founder of the Grameen Bank
3 Doing Business in Global Markets Profile: Getting to Know Sheikha Lubna al-Qasimi, Foreign Trade Minister of the United Arab Emirates
4 Demanding Ethical and Socially Responsible Behavior Profile: Getting to Know Steve Ells, Founder and CEO of Chipotle Mexican Grill
Part 2 Business Ownership: Starting a Small Business
5 How to Form a Business
6 Entrepreneurship and Starting a Small Business
Part 3 Business Management: Empowering Employees to Satisfy Customers
7 Management and Leadership
8 Adapting Organizations to Today’s Markets
9 Production and Operations Management
Part 4 Management of Human Resources: Motivating Employees to Produce Quality Goods and Services
10 Motivating Employees
11 Human Resource Management: Finding and Keeping the Best Employees
12 Dealing with Employee–Management Issues and Relationships
Part 5 Marketing: Developing and Implementing Customer-Oriented Marketing Plans
13 Marketing: Helping Buyers Buy
14 Developing and Pricing Goods and Services
15 Distributing Products
16 Using Effective Promotions
Part 6 Managing Financial Resources
17 Understanding Accounting and Financial Information
18 Financial Management
19 Using Securities Markets for Financing and Investing Opportunities
20 Money, Financial Institutions, and the Federal Reserve
Bonus Chapter
A Working within the Legal Environment
B Using Technology to Manage Information
C Managing Risk
D Managing Personal Finance
Glossary
Photo Credits
Name Index
Organization Index
Subject Index