Understanding Artificial Intelligence: Fundamentals, Use Cases and Methods for a Corporate AI Journey (Management for Professionals)

✍ Scribed by Kreutzer, Ralf T;Sirrenberg, Marie

• Publisher: Springer
• Year: 2019;2020
• Tongue: English
• Leaves: 321
• Series: Management for professionals
• Edition: 1st ed. 2020
• Category: Library

✦ Synopsis

What is Artificial Intelligence and how to exploit it? -- Basics and drivers of Artificial Intelligence -- Fields of application of Artificial Intelligence -- production area -- Fields of application of Artificial Intelligence -- customer service, marketing and sales -- Fields of application of Artificial Intelligence -- retail, service and maintenance sector -- Fields of application of Artificial Intelligence -- health care, education and human resource management -- Fields of application of Artificial Intelligence -- energy sector, smart home, mobility and transport -- Fields of application of Artificial Intelligence -- financial services and creative sector -- Fields of application of Artificial Intelligence -- security sector and military sector -- AI challenge -- how Artificial Intelligence can be anchored in a company -- Outlook.;Artificial Intelligence (AI) will change the lives of people and businesses more fundamentally than many people can even imagine today. This book illustrates the importance of AI in an era of digitalization. It introduces the foundations of AI and explains its benefits and challenges for companies and entire industries. In this regard, AI is approached not just as yet another technology, but as a fundamental innovation, which will spread into all areas of the economy and life, and will disrupt business processes and business models in the years to come. In turn, the book assesses the potential that AI holds, and clarifies the framework that is necessary for pursuing a responsible approach to AI. In a series of best-practice cases, the book subsequently highlights a broad range of sectors and industries, from production to services; from customer service to marketing and sales; and in industries like retail, health care, energy, transportation and many more. In closing, a dedicated chapter outlines a roadmap for a specific corporate AI journey. No one can ignore intensive work with AI today - neither as a private person, let alone as a top performer in companies. This book offers a thorough, carefully crafted, and easy to understand entry into the field of AI. The central terms used in the AI context are given a very good explanation. In addition, a number of cases show what AI can do today and where the journey is heading. An important book that you should not miss! Professor Dr. Harley Krohmer University of Bern "Inspiring, thought provoking and comprehensive, this book is wittingly designed to be a catalyst for your individual and corporate AI journey." Avo Schönbohm, Professor at the Berlin School of Economics and Law, Enterprise Game Designer at LUDEO and Business Punk.

✦ Table of Contents

Preface......Page 7
Contents......Page 9
About the Authors......Page 12
Abbreviations......Page 14
Abstract......Page 17
1.1 What Is the Core of Artificial Intelligence?......Page 18
1.2 Which Goals Can Be Achieved with Artificial Intelligence?......Page 30
1.3 Fields of Application of Artificial Intelligence......Page 38
1.3.1 Natural Language Processing (NLP)......Page 40
1.3.2 Natural Image Processing/Computer Vision/Image Processing......Page 46
1.3.3 Expert Systems......Page 50
1.3.4 Robotics/Robots......Page 52
1.4 What Are the Global Economic Effects of Artificial Intelligence?......Page 57
Bibliography......Page 71
Abstract......Page 74
2.2 Digitalization and Dematerialization of Products, Services and Processes......Page 75
2.3 Connecting Products, Services, Processes, Animals and People......Page 77
2.4 Big Data......Page 79
2.5 New Technologies......Page 84
2.6 Investment in Artificial Intelligence......Page 96
Bibliography......Page 99
3.1 Introduction to the Fields of Application......Page 101
3.2 Significant Developments in the Production Area......Page 102
3.3 Smart Manufacturing......Page 103
3.4 Further Development of the Value Chains and the Value Systems......Page 108
3.5 Effects of Smart Manufacturing and Outlook......Page 110
Bibliography......Page 116
4.1.1 Expectation Matrix of Customers and Companies......Page 118
4.1.2 Voice Analytics and Chatbots in the Service Sector......Page 120
4.1.3 Digital Assistants in the Service Sector......Page 129
4.1.4 Integration of Chatbots and Digital Assistants into Customer Service......Page 138
4.2.1 Lead Prediction, Lead Profiling and Recommendation Engine......Page 143
4.2.2 Conversational Commerce......Page 146
4.2.3 Sentiment Analysis......Page 149
4.2.4 Dynamic Pricing......Page 153
4.2.5 Content Creation......Page 154
4.2.6 Image Recognition......Page 157
4.2.7 Fake Detection......Page 160
Bibliography......Page 164
5.1 Challenges in the Retail Value Chain......Page 168
5.2 Forecasting Purchasing Behavior in the Retail Sector......Page 171
5.3 Service and Maintenance Sector......Page 174
Bibliography......Page 178
6.1 Health Care Applications to Improve Standard Processes......Page 180
6.2 Digital Twins and Human Brain Projects......Page 183
6.3 AI-Based Medical Use Cases......Page 186
6.4 AI-Supported Education......Page 192
6.5 AI-Supported Human Resource Management......Page 199
6.6 Summary......Page 203
Bibliography......Page 204
7.1 AI Applications in the Energy Sector......Page 207
7.2 Smart Home Applications......Page 209
7.3 From Smart Home to Smart City......Page 214
7.4 Mobility and Transportation Sector......Page 217
Bibliography......Page 221
8.1 Financial Services......Page 223
8.2 Creative Sector......Page 227
Bibliography......Page 235
9.1 Security Sector and Social Scoring......Page 237
9.2 Military Sector......Page 242
Bibliography......Page 245
10.1 3-Horizon Model as a Framework for Orientation......Page 246
10.2 Recording the AI Maturity of Your Own Company......Page 249
10.3.1 Phase 1: Comprehensive Information Gathering......Page 253
10.3.2 Phase 2: Systematic Preparation of AI Deployment......Page 256
10.3.3 Phase 3: Development of AI Applications......Page 259
10.3.4 Phase 4: Integration of AI Applications and AI Results into the Company......Page 279
Bibliography......Page 283
11.1 Time Horizons of Possible AI Developments......Page 285
11.2 Challenges for Politics and Society......Page 290
Bibliography......Page 295
Outline placeholder......Page 0
Bibliography......Page 296
Index......Page 311