Understanding apple consumers’ expectations in terms of likes and dislikes. Use of comment analysis in a cross-cultural study

✍ Scribed by Galmarini, M.V.; Symoneaux, R.; Chollet, S.; Zamora, M.C.

• Book ID: 121217087
• Publisher: Elsevier Science
• Year: 2013
• Tongue: English
• Weight: 482 KB
• Volume: 62
• Category: Article
• ISSN: 0195-6663
• DOI: 10.1016/j.appet.2012.11.006