✦ LIBER ✦

Understanding a firm's culture before changing the business planning process

✍ Scribed by James M Bloodgood

Publisher: John Wiley and Sons
Year: 2000
Tongue: English
Weight: 89 KB
Volume: 9
Category: Article
ISSN: 1086-1718
DOI: 10.1002/1099-1697(200006/07)9:4<237::aid-jsc486>3.0.co;2-g

No coin nor oath required. For personal study only.

✦ Synopsis

before changing the business planning process

ž This practitioner-focused article reports on the need to understand the culture of an organization as a primary ingredient in designing and implementing strategic change. ž Based on an in-depth investigation of a large US manufacturing plant, recommendations are made to improve the sensitivity and effectiveness of the strategy process.