𝔖 Bobbio Scriptorium
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Unconsciously controlled processing: the stroop effect reconsidered

✍ Scribed by Derek Besner; Jennifer A. Stolz


Book ID
111520175
Publisher
Springer-Verlag
Year
1999
Tongue
English
Weight
932 KB
Volume
6
Category
Article
ISSN
1069-9384

No coin nor oath required. For personal study only.


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