A tale of two corporations: Managing unc
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Nicholas DiFonzo; Prashant Bordia
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Article
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1998
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John Wiley and Sons
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English
โ 155 KB
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Ineffective strategies of communicating about organizational change (e.g., corporate restructuring, mergers, downsizing) are earmarked by the presence of pervasive rumors that flourish in a climate of uncertainty. Using 15 structured field interviews with management and public relations personnel fr