## Abstract Uncertainty is an important concept within consumer behavior which to date is underβtheorized, especially in relation to important downstream variables such as information search intention and purchase intention, and can therefore lead to a loss of utility. The authors propose a new mul
β¦ LIBER β¦
Uncertainty and the new consumer
β Scribed by Shaw, Frank
- Book ID
- 120336089
- Publisher
- Emerald Group Publishing Limited
- Year
- 2002
- Tongue
- English
- Weight
- 96 KB
- Volume
- 4
- Category
- Article
- ISSN
- 1463-6689
No coin nor oath required. For personal study only.
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## Abstract We introduce a surveyβbased measure of uncertainty about future inflation, asking consumers for density forecasts across inflation outcomes. Consumers are willing and able to express uncertainty, showing high response rates and response patterns that are reliably related to qualitative