Consumer Behavior in Later Life: Current
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George P. Moschis
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Article
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2012
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John Wiley and Sons
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English
⚖ 562 KB
## ABSTRACT The aging of the Earth's populations has been creating increasing interest in older consumers among researchers, marketers, and policymakers. Yet previous research efforts have produced little knowledge to help explain consumer behavior in later life. The main reason for this limited kn