Type Rules: The Designer's Guide to Professional Typography, 4th Edition

✍ Scribed by Strizver, Ilene

• Publisher: John Wiley and Sons
• Year: 2014
• Tongue: English
• Leaves: 320
• Edition: Fourth edition
• Category: Library

✦ Synopsis

Type Rules!, Fourth Edition is an up-to-date, thorough introduction to the principles and practices of typography. From the fundamentals to cutting-edge applications, this edition has everything today's serious designer needs to use type effectively. Dozens of exercises reinforce authoritative coverage on such topics as how to select the appropriate type for the job, how to set type like a pro, and how to design a typeface, as well as how to fully harness the power of major design packages including the Adobe Creative Suite.Includes video clips showing examples of projects discussed in Chapter 11- Type on the Web and Chapter 12- Type in Motion

✦ Table of Contents

Content: Title page
Copyright page
Dedication
Acknowledgements
Preface
Introduction
Chapter One: A Brief History of Type
Sounds to Symbols
Gutenberg and Movable Type
The Industrial Revolution and the Mechanization of Type
Photocomposition
Into the Digital Age
Exercise
Chapter Two: From Metal to MAC
What is a Font?
Font Formats
Hinting
Font Management Utilities
Exercise
Chapter Three: What Makes a Typeface Look the Way it Does?
Parts of a Character
Type Categories
Exercise
Chapter Four: Selecting the Right Type for the Job
Factors to Consider
What Makes a Good Typeface? Text vs. DisplayType Super Families and Systems
Script, Calligraphic, and Handwriting Fonts
When the Best Font for the Job isn't a font
Typographic Illustration
Mixing it up
Dos and Don'ts
Exercise
Chapter Five: Formatting your Type
Type Size
Line Length
Line Spacing (Leading)
Alignment
Indents and Other Paragraph Separators
Exercise
Chapter Six: Typographic Hierarchy and Emphasis
Typographic Hierarchy
Techniques for Emphasis
Exercise
Chapter Seven: Fine-Tuning and Tweaking your Type
Punctuation
Visual Alignment
Rags
Widows and Orphans
Exercise Chapter Eight: Spacing ConsiderationsTracking
Kerning
Word Spacing
Exercise
Chapter Nine: Finessing your Type
Small Caps
Initial Letters
Swash Characters
Alternate Characters
Type and Color
Exercise
Chapter Ten: Figures, Fractions, Signs, Symbols, and Dingbats
Figures
Fractions
Bullets
Registered, Trademark, and Copyright Symbols
Accents and Accented Characters
Parentheses, Brackets, Braces, and Angled Brackets
Euro
Ellipses
Dingbats and Ornaments
End Marks
Exercise
Chapter Eleven: Type on the Web (and other Digital Formats)
Characteristics of Type on the Web Web-Safe FontsWeb Fonts
Smart Punctuation on the Web
Cascading Style Sheets
Type as Graphic
Typographic Hierarchy on the Web
Dos and Don'ts
Smartphones, Tablets, E-Readers, and Other Devices
Exercise
Chapter Twelve: Type in Motion
Combining Type and Motion
Basic Guidelines
How to Get Started
Dos and Don'ts
Exercise
Chapter Thirteen: Designing your own Typeface
Handwriting Fonts: A Good Place to Begin
Three Approaches to Designing a Typeface
Professional Guidelines
Exercise
Appendix
Digital Font Foundries and Distributors
Web-Font Services
Typographic Resources
Glossary

✦ Subjects

Type and type-founding.;Graphic design (Typography);Graphic design (Typography) -- Computer programs.;DESIGN / Graphic Arts / Typography.