Planned obsolescence and marketing strat
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Atsuo Utaka
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Article
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2000
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John Wiley and Sons
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English
β 90 KB
## Abstract By using a twoβperiod model of a durable goods monopolist, we investigate marketing activities that have an obsolescence effect on products already sold in the past period. We assume that the monopolist can stimulate consumer demand for secondβperiod products by marketing activities, an