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Two-sided advertising: A meta-analysis

✍ Scribed by Martin Eisend

Book ID: 116568386
Publisher: Elsevier Science
Year: 2006
Tongue: English
Weight: 239 KB
Volume: 23
Category: Article
ISSN: 0167-8116
DOI: 10.1016/j.ijresmar.2005.11.001

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