๐”– Bobbio Scriptorium
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TWO-PART PRICING FOR A MULTI-PRODUCT MONOPOLIST

โœ Scribed by FRANK A. SCOTT JR.; STEPHEN O. MORRELL


Book ID
115202535
Publisher
Oxford University Press
Year
1985
Tongue
English
Weight
694 KB
Volume
23
Category
Article
ISSN
0095-2583

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On the theoretical side, this paper contains a general diffusion model of innovation that includes previous models in the literature as special cases. Optimal price and advertising are characterized qualitatively for the general model and several specific cases. Cost learning effects and discounting