✦ LIBER ✦
Turning dissatisfied into satisfied customers: How referral reward programs affect the referrer׳s attitude and loyalty toward the recommended service provider
✍ Scribed by Kuester, Madlen; Benkenstein, Martin
- Book ID
- 127176276
- Publisher
- Elsevier Science
- Year
- 2014
- Tongue
- English
- Weight
- 488 KB
- Volume
- 21
- Category
- Article
- ISSN
- 0969-6989
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