✦ LIBER ✦
Turning adversity into advantage: Does proactive marketing during a recession pay off?
✍ Scribed by Raji Srinivasan; Arvind Rangaswamy; Gary L. Lilien
- Book ID
- 116568351
- Publisher
- Elsevier Science
- Year
- 2005
- Tongue
- English
- Weight
- 180 KB
- Volume
- 22
- Category
- Article
- ISSN
- 0167-8116
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