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Turn and Face the Strange: An ethnographic approach to change management

โœ Scribed by MADS HOLME

Book ID
109294053
Publisher
American Anthropological Association
Year
2010
Weight
282 KB
Volume
2010
Category
Article
ISSN
1559-890X

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## Abstract This paper argues that organizational change is a complex activity that requires structure and process to be effective. This structure and process needs to focus on all aspects of the change management model from developing the strategy through to operational implementation and evaluat