Trust as a facilitator of co-creation in customer-salesperson interaction – an imperative for the realization of episodic and relational value?

✍ Scribed by Jasmin Baumann, Kenneth Le Meunier-FitzHugh

• Book ID: 120714302
• Publisher: Springer-Verlag
• Year: 2013
• Tongue: English
• Weight: 438 KB
• Volume: 4
• Category: Article
• ISSN: 1869-814X
• DOI: 10.1007/s13162-013-0039-8