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Trust and distrust in online banking: Their role in developing countries

✍ Scribed by John “Skip” Benamati; Mark A. Serva


Publisher
Taylor and Francis Group
Year
2007
Tongue
English
Weight
157 KB
Volume
13
Category
Article
ISSN
0268-1102

No coin nor oath required. For personal study only.

✦ Synopsis


Similar to the adoption of automatic teller machines, banks around the world are looking at online banking services as the next technology to reduce costs while maintaining or enhancing services to the customer. In developing countries, the low cost of online banking may enable banks to reach new customers, much like the cell phone offered new possibilities in telephony. Banks must understand, however, that the mediating use of technology increases interpersonal distance between banks and their customers, which can both decrease trust and exacerbate distrust. This article examines the role of trust and distrust in online banking. A framework for categorizing existing and potential online banking users based on their trust and distrust of online banking is presented. Categorizations of users are discussed along with recommendations for how banks can address customer concerns.


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