✦ LIBER ✦
Travels with Cypress Semiconductor on the road to service excellence
✍ Scribed by Schremp, Barbara
- Publisher
- John Wiley and Sons
- Year
- 2005
- Tongue
- English
- Weight
- 110 KB
- Volume
- 25
- Category
- Article
- ISSN
- 1531-1864
No coin nor oath required. For personal study only.
✦ Synopsis
Abstract
A multiyear initiative to become more customer focused has produced several victories and a few disappointments at Cypress Semiconductor. With careful tailoring—and occasional retooling—the initiative is gradually transforming a technically oriented culture into one that believes customer satisfaction and loyalty are drivers of success. © 2005 Wiley Periodicals, Inc.