𝔖 Bobbio Scriptorium
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Traveler's choice: The effects of advertising and prior stay

✍ Scribed by Michael S. Morgan


Book ID
115845328
Publisher
SAGE Publications
Year
1991
Tongue
English
Weight
792 KB
Volume
32
Category
Article
ISSN
1552-3853

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## Abstract This article reports the results from two experiments that tested decision‐framing effects on choices made by simulated organizational buying groups. The first experiment showed that the choice of suppliers by buying groups varied depending on the nature of the decision frame. Moreover,