𝔖 Bobbio Scriptorium
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Travel horizon: a valuable analysis tool?

✍ Scribed by Martin Oppermann

Book ID
104314926
Publisher
Elsevier Science
Year
1998
Tongue
English
Weight
888 KB
Volume
19
Category
Article
ISSN
0261-5177

No coin nor oath required. For personal study only.

✦ Synopsis

This paper tests the usefulness of Schmidhauser's (1976/1977) travel horizon concept in analysing travel behavior and accumulated travel experience. Based on a pilot study of New Zealand residents it shows that the concept appears valid, as the travel horizon of the respondents had expanded as proposed by Schmidhauser. However, it is here argued that the concept of travel horizons needs to be modified in order to reflect long-term travel patterns and, therefore, the concept of destination zone horizons is suggested, which recognizes that an individual can ascend as well as descend on the horizon ladder. Destination zone horizons can be used by destinations' marketing organizations in segmenting their market for a greater effectiveness of their marketing efforts.

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