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Transinove: conception, information and innovation


Publisher
Elsevier Science
Year
1981
Tongue
English
Weight
91 KB
Volume
3
Category
Article
ISSN
0172-2190

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๐Ÿ“œ SIMILAR VOLUMES


Information processing and innovative ch
โœ William T. Ross; Thomas S. Robertson ๐Ÿ“‚ Article ๐Ÿ“… 1991 ๐Ÿ› Springer US ๐ŸŒ English โš– 674 KB

In this paper we examine how the information processing of subjects who make an innovative choice (~innovators") differs from that of subjects who make a noninnovative choice ("noninnovators"). The task involves selection of an alternative within a range of prerated product category innovativeness.