Transforming sales organizations through appreciative inquiry

✍ Scribed by Steven J. Skinner; Scott W. Kelley

• Publisher: John Wiley and Sons
• Year: 2005
• Tongue: English
• Weight: 151 KB
• Volume: 23
• Category: Article
• ISSN: 0742-6046
• DOI: 10.1002/mar.20101

✦ Synopsis

The emergence of positive psychology has led to a change in the focus of researchers interested in psychological phenomena. Sales researchers, however, have been slow to adopt methods of positive psychology; few studies to date incorporate positive psychology constructs into the sales setting. One method of research consistent with positive psychology, called Appreciative Inquiry, has received a great deal of attention in recent years. Appreciative Inquiry is based on the assumption that positive individual and organizational change can be accomplished most effectively through a dialogue focusing on strengths and positive circumstances. This article is an initial attempt to examine the applicability of Appreciative Inquiry methods to the sales setting.