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Transfer across modality in perceptual implicit memory

โœ Scribed by Diana Blum; Andrew P. Yonelinas


Book ID
111514090
Publisher
Springer-Verlag
Year
2001
Tongue
English
Weight
389 KB
Volume
8
Category
Article
ISSN
1069-9384

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Transfer effects in implicit memory and
โœ Laurie T. Butler; Dianne C. Berry ๐Ÿ“‚ Article ๐Ÿ“… 2001 ๐Ÿ› John Wiley and Sons ๐ŸŒ English โš– 107 KB

## Abstract Two experiments investigated transfer effects in implicit memory and consumer choice, using a preference judgement task. Experiment 1 examined whether it is possible to obtain priming for unfamiliar food labels. Additionally, it investigated whether the experience of seeing a brand name