Transaction Costs and standardisation in
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Bart Nooteboom; Peter Zwart; Tammo Bijmolt
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Article
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1992
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Springer US
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English
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In the market of business services the easier segment of large business is being saturated. Therefore, suppliers of business services must seek to cater to the growing but more difficult segment of small business, if their growth is to be maintained. With appropriate extensions, Transaction Cost Eco