✦ LIBER ✦
Tracking the effects of comparative and noncomparative advertising with relative and nonrelative measures: A further examination of the framing correspondence hypothesis
✍ Scribed by Paul W. Miniard; Randall L. Rose; Kenneth C. Manning; Michael J. Barone
- Book ID
- 117320145
- Publisher
- Elsevier Science
- Year
- 1998
- Tongue
- English
- Weight
- 781 KB
- Volume
- 41
- Category
- Article
- ISSN
- 0148-2963
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