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Towards Using Knowledge Discovery Techniques in Database Marketing for the Tourism Industry

✍ Scribed by Cho, Vincent; Leung, Paul

Book ID
120593720
Publisher
Haworth Press Inc
Year
2002
Tongue
English
Weight
995 KB
Volume
3
Category
Article
ISSN
1528-008X

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This paper uses the techniques of knowledge discovery in databases (KDD) and data visualization as a methodology to uncover significant clusters in the ownership of risky financial assets. Partitioning by medoids and data visualization identifies two significant clusters among risky asset holders. C