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Towards a model of adoption in internet banking: Strategic communication challenges

โœ Scribed by Durkin, Mark; O'donnell, Aodheen

Book ID
127051237
Publisher
Frank Cass & Co. Ltd
Year
2005
Tongue
English
Weight
141 KB
Volume
25
Category
Article
ISSN
0264-2069

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The technology acceptance model (TAM) has been used in much of the research into technology diffusion conducted in the United States and other developed Western countries. There is, however, no empirical evidence that information-technology acceptance models established in developed countries can ap